We wanted it all to be free. It was free.
I remember the early days of the internet, the webforums, the IRC, it was mostly sites run by enthusiasts. A few companies showing their products to would-be customers. It was awesome and it was all free.
And then it got popular, it got mainstream. Running servers got expensive and the webmasters were looking for funding. And we resisted paywalls. The internet is free, that’s how it’s supposed to work!
They turned to advertising. That’s fair, a few banners, no big deal, we can live with that. It worked for television! And for a while that was OK.
Where did it all go sideways? Well, it was much too much effort to negotiate advertisement deals between websites and advertisers one website at a time, so the advertisement networks were born. Sign up for funding, embed a small script and you’re done. Advertisers can book ad space with the network and their banner appears on thousands of websites. Then they figured out they can monitor individual user’s interests, and show them more “relevant” ads, and make more money for more effective ad campaigns.
And now we have no privacy online. Which caused regulators like the EU to step in and try to limit user data harvesting. With mixed results as we all know. For one it doesn’t seem to get enforced enough so a lot of companies just get away with. But also the consent banners are just clumsy and annoying.
And now we’re swamped with ads, and sponsored content written by AI, because capitalism’s gonna capitalism and squeeze as much profit as they can, until an equilibrium is reached between maximum revenue and user tolerance for BS. Look up “enshittification”
I wonder how the web would look like if we had not resisted paid content back then. There were attempts to do things differently. flattr was one thing for a while. Patreon, ko-fi and others are awesome for small creators. Gives them independence and freedom to do their thing and not depend on big platforms or corporations. The fediverse and open source are awesome.
There’s still a lot of great stuff out there for those of us who know where to look. But large parts of the internet are atrocious.
No it didn’t. Running a server today is dirt cheap compared to the bad old days. So is registering a domain. Getting a TLS certificate doesn’t cost anything at all.
However, there are a lot more people here now. It used to be you could feasibly run a moderately popular website off a single server and it’d be fine. Now, with billions of people on the Internet, you need an army of servers distributed around the world if your site gets even remotely popular.
But also the consent banners are just clumsy and annoying.
That’s a feature, not a bug. Consent banners were manufactured as a way to turn public opinion against GDPR and generate political pressure to repeal it. “Look at how those Europeans ruined the web!” GDPR was supposed to pressure these unscrupulous advertisers into giving up their spooky tracking, but they did this instead. And it’s working—most people blame GDPR for ruining the web, not the sleazeballs who actually ruined it.
I feel like that’s where online payment systems really let us down. If there was an easy universal way to pay a few cents to view content and it wasn’t a privacy and fee nightmare, I’m sure people would have no problem doing that. Digicash systems come to mind, I hope they could make a comeback one day.
But I also fear a lot of the damage could’ve been done already, kids who grow up with the internet now will probably only remember big tech platforms and may not be very eager to try out something more complicated.
I like your suggestion with easily payable small amounts. Because the way payment currently works is just not scale-able on an individual level. Sure, $20 per month for a technical news site would be worth it … if that was the only news site you are consuming. But it isn’t. I consume multiple tech news, local news, etc. I can’t get back my full worth of spent money per site, because my time is split between multiple sites; and my time is finite.
I also can’t just say “well, this month I consume only site A, next only site B, etc.”, because that defeats how “news” work. In the end I skim headlines (or even sometimes content) and THEN it shows what is actually of interest and where I stay longer/dig deeper/actually read full.
In a perfect world we probably could have a “tip jar” at the end of every article that people throw in digital cash when the article was worth it. Unfortunately too many people would abuse it and simply not pay at all, so authors will have to ask for payment upfront … but then I pay for something which I don’t even know will be good. Maybe after seeing the full article (not yet reading it in detail) I realize it’s not the kind of content I hoped for.
That thing was indeed easier with print media. You go to the store, flick through the magazine/paper and if you like it you pay for it and go read it.
I worked for a startup in the 90s, pre-enshittification, that wanted to empower micropayments on the web. Obviously, even when mostly “frictionless”, users rejected the concept. Capitalism is going capitalize, but this is also the fault of users who demand “free”.
Nowadays there is crypto, some of it is already perfect for micropayments. But it needs to be integrated into the browser/app to be truly frictionless, and there should be a “get your money back” option for the content that’s click bait and not worth the asking price. Unfortunately the largest browsers are Chrome and Edge, by companies who aren’t all that interesting in changing the way things are.
I am pretty convinced crypto as it currently is is 99% a scam or a way to waste a lot of money compared to a traditional financial transfer. It’s made worse by the environmental impacts of mining. Crypto would have to be something completely different before it’ll take off for any kind of traditional payment system. And I actually think we just need the government to mandate a better bank to bank payment system with no fees like they have in Europe.
Anything else is too fragmented which means friction in use and higher fees converting between the competing systems.
You’re not wrong, but not all crypto is the same. Some have switched to “proof of stake” which removes all the energy wasted on mining, some allow to write programs into it that can execute automatically to do some interesting things, and some allow sending fractions (thousandths, millionths) of a USD with barely a transaction fee.
Even in Europe, free bank-to-bank transfers take a couple days to execute (there is a paid option for instant transfers), and have a minimum of 0.01€ which might or might not be what you want to tip/pay someone for their content.
honestly heartbreaking in a lot of ways to see the current turn of events and how the web is today.
but what could we have done to prevent it? im not sure paywalls would’ve been feasible, i feel like most people would refuse to pay or just avoid your website all together. maybe a paywall network of websites of some kind could’ve worked? but its really hard to say.
i don’t even have a problem with ads on sites to an extent, as long as they aren’t overly obnoxious and don’t spy on you and track your every move. that shouldn’t be too much to ask, right? but alas, i guess it is in 2023. 🤷♀️
just such a sad state of things. the web is currently unusable without a content blocker or protection of some kind, which is insane to think about. this all really only scratches the surface too of the modern web’s issues. in general a lot of the individuality and freedom of the internet is just… gone. all completely corporate and shall now, so much seo spam and clickbait and other garbage, just for the most clicks or revenue possible. there’s little quality left for sure.
feels like we lost the internet in a lot of ways. i wonder what the solution is, if there even is one. i guess we just can’t give up fighting.
The first big problem was malware in ads (and web in general). This has caused people to install adblocks on their parents’ and friends’ devices.
Then there were the annoying ads: autoplaying videos, popups and other shit. This has caused a lot of normies to install adblockers themselves.
Then the privacy concerns, where even basic users notice that they look at a product on one store and now the recommendations follow them everywhere.
But the marketing companies keep pushing, and the OS providers like Google, MS and Apple keep restricting what you can install on your machine, this is a full-on war between users and the big tech.
Nobody was complaining about small banner ads. But they just have to keep pushing and break things. It’s like with banks, or mythological creatures - insatiable.
Everybody hated banner ads. The first adblockers were targeting banner ads, and they were the beginning of the arms race. Advertising? On the Internet? Not a chance!
Maybe my memory doesn’t go quite as far. But still, I believe adblockers didn’t take off in such a huge ways until we’ve seen all those popups, malware and other shit on a massive scale.
We have made mistakes.
We wanted it all to be free. It was free. I remember the early days of the internet, the webforums, the IRC, it was mostly sites run by enthusiasts. A few companies showing their products to would-be customers. It was awesome and it was all free.
And then it got popular, it got mainstream. Running servers got expensive and the webmasters were looking for funding. And we resisted paywalls. The internet is free, that’s how it’s supposed to work!
They turned to advertising. That’s fair, a few banners, no big deal, we can live with that. It worked for television! And for a while that was OK.
Where did it all go sideways? Well, it was much too much effort to negotiate advertisement deals between websites and advertisers one website at a time, so the advertisement networks were born. Sign up for funding, embed a small script and you’re done. Advertisers can book ad space with the network and their banner appears on thousands of websites. Then they figured out they can monitor individual user’s interests, and show them more “relevant” ads, and make more money for more effective ad campaigns.
And now we have no privacy online. Which caused regulators like the EU to step in and try to limit user data harvesting. With mixed results as we all know. For one it doesn’t seem to get enforced enough so a lot of companies just get away with. But also the consent banners are just clumsy and annoying.
And now we’re swamped with ads, and sponsored content written by AI, because capitalism’s gonna capitalism and squeeze as much profit as they can, until an equilibrium is reached between maximum revenue and user tolerance for BS. Look up “enshittification”
I wonder how the web would look like if we had not resisted paid content back then. There were attempts to do things differently. flattr was one thing for a while. Patreon, ko-fi and others are awesome for small creators. Gives them independence and freedom to do their thing and not depend on big platforms or corporations. The fediverse and open source are awesome.
There’s still a lot of great stuff out there for those of us who know where to look. But large parts of the internet are atrocious.
No it didn’t. Running a server today is dirt cheap compared to the bad old days. So is registering a domain. Getting a TLS certificate doesn’t cost anything at all.
However, there are a lot more people here now. It used to be you could feasibly run a moderately popular website off a single server and it’d be fine. Now, with billions of people on the Internet, you need an army of servers distributed around the world if your site gets even remotely popular.
That’s a feature, not a bug. Consent banners were manufactured as a way to turn public opinion against GDPR and generate political pressure to repeal it. “Look at how those Europeans ruined the web!” GDPR was supposed to pressure these unscrupulous advertisers into giving up their spooky tracking, but they did this instead. And it’s working—most people blame GDPR for ruining the web, not the sleazeballs who actually ruined it.
I feel like that’s where online payment systems really let us down. If there was an easy universal way to pay a few cents to view content and it wasn’t a privacy and fee nightmare, I’m sure people would have no problem doing that. Digicash systems come to mind, I hope they could make a comeback one day.
But I also fear a lot of the damage could’ve been done already, kids who grow up with the internet now will probably only remember big tech platforms and may not be very eager to try out something more complicated.
I like your suggestion with easily payable small amounts. Because the way payment currently works is just not scale-able on an individual level. Sure, $20 per month for a technical news site would be worth it … if that was the only news site you are consuming. But it isn’t. I consume multiple tech news, local news, etc. I can’t get back my full worth of spent money per site, because my time is split between multiple sites; and my time is finite.
I also can’t just say “well, this month I consume only site A, next only site B, etc.”, because that defeats how “news” work. In the end I skim headlines (or even sometimes content) and THEN it shows what is actually of interest and where I stay longer/dig deeper/actually read full.
In a perfect world we probably could have a “tip jar” at the end of every article that people throw in digital cash when the article was worth it. Unfortunately too many people would abuse it and simply not pay at all, so authors will have to ask for payment upfront … but then I pay for something which I don’t even know will be good. Maybe after seeing the full article (not yet reading it in detail) I realize it’s not the kind of content I hoped for.
That thing was indeed easier with print media. You go to the store, flick through the magazine/paper and if you like it you pay for it and go read it.
I worked for a startup in the 90s, pre-enshittification, that wanted to empower micropayments on the web. Obviously, even when mostly “frictionless”, users rejected the concept. Capitalism is going capitalize, but this is also the fault of users who demand “free”.
Nowadays there is crypto, some of it is already perfect for micropayments. But it needs to be integrated into the browser/app to be truly frictionless, and there should be a “get your money back” option for the content that’s click bait and not worth the asking price. Unfortunately the largest browsers are Chrome and Edge, by companies who aren’t all that interesting in changing the way things are.
I am pretty convinced crypto as it currently is is 99% a scam or a way to waste a lot of money compared to a traditional financial transfer. It’s made worse by the environmental impacts of mining. Crypto would have to be something completely different before it’ll take off for any kind of traditional payment system. And I actually think we just need the government to mandate a better bank to bank payment system with no fees like they have in Europe. Anything else is too fragmented which means friction in use and higher fees converting between the competing systems.
You’re not wrong, but not all crypto is the same. Some have switched to “proof of stake” which removes all the energy wasted on mining, some allow to write programs into it that can execute automatically to do some interesting things, and some allow sending fractions (thousandths, millionths) of a USD with barely a transaction fee.
Even in Europe, free bank-to-bank transfers take a couple days to execute (there is a paid option for instant transfers), and have a minimum of 0.01€ which might or might not be what you want to tip/pay someone for their content.
Not sure where in Europe you’re referring to but I’d be surprised if there’s anywhere in the EU where you can’t access free open banking transfers.
Im sure you could go to a site to load up your tip jar and then click a tip button on sites you want to tip.
However, I don’t think taking the internet away from poor people is a good move.
Definitely. It creates a monoculture and theres a few that are easily identifiable that have had terrible repercussions.
honestly heartbreaking in a lot of ways to see the current turn of events and how the web is today.
but what could we have done to prevent it? im not sure paywalls would’ve been feasible, i feel like most people would refuse to pay or just avoid your website all together. maybe a paywall network of websites of some kind could’ve worked? but its really hard to say.
i don’t even have a problem with ads on sites to an extent, as long as they aren’t overly obnoxious and don’t spy on you and track your every move. that shouldn’t be too much to ask, right? but alas, i guess it is in 2023. 🤷♀️
just such a sad state of things. the web is currently unusable without a content blocker or protection of some kind, which is insane to think about. this all really only scratches the surface too of the modern web’s issues. in general a lot of the individuality and freedom of the internet is just… gone. all completely corporate and shall now, so much seo spam and clickbait and other garbage, just for the most clicks or revenue possible. there’s little quality left for sure.
feels like we lost the internet in a lot of ways. i wonder what the solution is, if there even is one. i guess we just can’t give up fighting.
The first big problem was malware in ads (and web in general). This has caused people to install adblocks on their parents’ and friends’ devices.
Then there were the annoying ads: autoplaying videos, popups and other shit. This has caused a lot of normies to install adblockers themselves.
Then the privacy concerns, where even basic users notice that they look at a product on one store and now the recommendations follow them everywhere.
But the marketing companies keep pushing, and the OS providers like Google, MS and Apple keep restricting what you can install on your machine, this is a full-on war between users and the big tech.
Nobody was complaining about small banner ads. But they just have to keep pushing and break things. It’s like with banks, or mythological creatures - insatiable.
Everybody hated banner ads. The first adblockers were targeting banner ads, and they were the beginning of the arms race. Advertising? On the Internet? Not a chance!
How little we knew back then…
Maybe my memory doesn’t go quite as far. But still, I believe adblockers didn’t take off in such a huge ways until we’ve seen all those popups, malware and other shit on a massive scale.