Is it just the momentum and word of mouth, or are there improved features as well?
You can just click Follow and start following someone. You don’t have to perform a copy-paste dance to bring the username back to your instance and do the following there.
The process got easier in mastodon 4.2.0, now you just have to type in your instance and it takes you to it directly.
Who wants to type anything?
A place where normies can feel at home, knowing that they won’t feel out of place not having a fursona or favourite Linux distribution and won’t be scolded for not using alt text or some inadvertent picoaggression. Also, the promise of clout.
What? The constant wave of fury porn and Linux propoganda spam isn’t what people join a social media platform for?!??!?
Better posts. Feeds (like categories replacing hashtags) are great.