I don’t see how this could be prevented.

There are already many “small web” movements. With different proposals. Like gemini, sub-set of currently supported web standards (typically no-js, no-css, no POST, etc…)

But the monetized web is doomed to reach a point were it will be controlled in such a way that you will not be able to block ads, not be able to hide your pseudonymous identity.

I remember reading an article many years ago about the cat and mouse game between ads publishers and ad-blockers. The conclusion were that in the end, ads blocker will lose the final war. And with these kind of system we are closer and closer to reach it.

I think we need to collectively find a way to have sub-nets. For example declare that our website conform to certain sub-net properties.

• no-ads
• privacy (no cookie/no js/no user-agent header/no canvas, no css)
• etc…

The small webs are different for everyone. It would be very nice if we could put an HTML header that would list which small webs pattern this page is compatible with. And have a browser that would adapt to your preferences and also a way to filter your small-web preferences in search engine.

The closest to this we have today is probably gemini. But this a very small but friendly web. I am sure we could find other solutions to create an alternative “respecting his users” web.