Target’s difficulty in Canada had more to do with logistics and existing trucking routes than anything else. They assumed they could push Canadian governments to allow for the creation of new carrier contracts, but they were wrong, and as a result their supply chain was immediately hamstrung.
The stores in Canada had a harder time getting goods, which caused the company to raise prices accordingly. Images of the stores show many empty shelves, which doesn’t encourage shopping. Canadian consumers weren’t without other options locally, and those shoppers on the US border found it easier and more advantaged to cross over and shop at Target stores in the US should they have a need.
In fairness, it’s Wired who called them creatives, while Adobe called them artists.