The problem all around, IMO, is just how extremely broad the term content is. Content can be a complex hour-long video on a subject with amazing editing, or a beautiful piece of artwork, but it can also be a quick selfie at a club or any given platform’s equivalent of shitposting.
I suspect this is 80% execution biting them. (Though the cost is still dumb) If they’d left it truly modular and had not infected the main game with the intro quest then paywalled people. They’d be getting way less flack.