For reciprocal holidays like Christmas, giving cash maybe gets a little too close to exposing the pointlessness. I give you cash, then you give me cash, what are we doing here? And what if I gave you less than you gave me?
A gift card does indicate I thought a little bit about what the recipient might like, even if I know it would be impractical for me to make a choice on the recipient’s behalf, or that my gift wouldn’t be sufficient to cover a typical purchase in whole. (Thinking like gaming systems, expensive handbags etc)
All that said, I generally agree, I’m not crazy about gift cards.
My thought was that the video loading probably isn’t going to be nearly as fast as TikTok because of the money behind their servers and optimization.