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Most certainly if this grows big enough corporations will join in if only to market whatever products to the userbase.
What you can do is to work on supporting/curating instances which don‘t want this. Try to see what kind of people are in charge and what their reaction would be. For example I‘m also on an instance (http://lemmy.dbzer0.com/) created by a r/piracy mod who I‘m fairly certain wouldn‘t federate with corporations or let his instance be controlled by them.
Lemmy.ml which I‘m also on, probably not positive with US companies, but might federate with Chinese companies.
What makes all this not a big concern for me is how easy it is for me to drop an instance and go to another one, but I‘m also not attached to my users in general, hopefully we can get some export/import functions for cases where we need to abandon somewhere (unless it exists and I haven‘t seen it yet?).
The way I see the federation system is it‘s basically like little states, except they are based on voluntary association.
So imagine for example if a bunch of people decided: I don‘t like how this country is run and so they are immediately teleported to the country of their choice and other than losing post history (which I hope can be fixed) there is no negative like IRL (it being expensive and purposefully hard to do).
Shitty countries that don‘t provide for their citizens would start to fall behind and fail. In a way this is happening with migration and one can hope also in business (those whining that nobody wants to work are a prime example), it‘s just the states who stop people and try to keep them captive to labor and fight and pay taxes etc.
Now in the fediverse on the other hand, it’s as easy as making an account, so if my state turns into a corporate bureaucracy I will pack my bags and leave. Plus with some tech knowhow, if I don‘t like any of the states I‘m making my own. So yeah, I‘m excited and I hope it grows!