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I mean short and long term there’s pros and cons to that. however there’s a reason why that started to fall appart with e-mail. In short if it gets popular, than hosting servers with no throttling or post limits means spammers are going to go crazy, and rather than play the never ending unwinnable whack a mole game as bad actors create thousands of instances a day, hosts of any instances worth targetting will have to do a “instances are assumed malicious until proven benign”, (IE a whitelist method)
The any publicity is good publicity mindset really is gone after you are already a household name. Twitter was already in the news daily, Journalism was replaced with 300 “Celebrity/politician tweeted ______”, and half the time all research and studies being replaced with 10 random tweets. “People are outraged about X, here’s 10 tweets from random people to prove it”.