• 8 Posts
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Joined 1 year ago
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Cake day: June 13th, 2023

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  • I think from a business perspective a third-party app is still competition only in the sense that they are pulling away “numbers” from their own app, views, analytics, marketers. Even if they aren’t direct competition it’s something that they are competing against in a different sense. But your point is still correct - these apps are participating and aiding in a beneficial way even if it can’t be quantified by their financial / marketing / product departments.








  • Both are possible depends on the context. For longer checkout experiences where email capture occurs (post-credit card entry, clicking into cart and completing shipping details, creating an account, or any similar step) a sales rep/ marketing associate might reach out. There are a lot of websites or apps that will detect a user leaving a page (exit intent) or closing a dialog and that may trigger additional discounts, as well… no email required in those cases.