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I’ve been on the web since my college installed Mosaic on their HP-UX machines. I wanna say summer of '94. Thus, I can honestly say that I’ve seen it before the first commercial banner ad was sold later that year. I actually thought ad were worse in the early 2000’s than they are now. Flash should never have been used for that, for example. My main problem with ads these days is that there are sites where the signal/noise ratio is just ridiculously bad. In those cases, I vote with my feet and stay away.
Very much Lies of P.