That’s exactly the point. There are a lot of users on Threads who might be happy with the Fediverse. Threads will undoubtedly need a put in ads in their app/instance, their enshittification is inevitable. If it becomes easy for users to move over to more friendly Fediverse instances, that is a win.
I really don’t like Oracle and I really don’t like Larry Ellison. What his daughter Megan is doing though with Annapurna pictures and especially Annapurna interactive is amazing. And apparently his son, David, who the article mentions would run the place seems to be heavily involved in the movie industry as well. I don’t know, weirdly this makes sense and actually sounds like a decent idea.