Cool. For a sec, I was worried the rich might not get richer!
This is the best summary I could come up with:
Currently, platforms like Apple Music and Spotify (and Deezer) generally divide payments based on total listens, regardless of what the track is or who made it.
In the new deal, “professional artists,” from big stars like BTS and Billie Eilish to up-and-coming bands, will effectively see payout increases of 10 percent, the Financial Times reports.
“There is no other industry where all content is valued the same, and it should be obvious to everyone that the sound of rain or a washing machine is not as valuable as a song from your favorite artist,” Folgueira says in a press release.
Deezer will demonetize tracks detected as non-artist ambient noise, and the company is looking to replace them with a new in-house library of sounds.
According to the press release, UMG and Deezer’s “artist-centric” deal helps protect streaming royalties for artists by essentially disincentivizing amateur tracks and unauthorized uploads.
Deezer and UMG will collaborate on adjusting the payout models over time, which could have a ripple effect on other streaming provider deals.
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