This is the best summary I could come up with:
Make way for another Dutch class action privacy damages lawsuit — this one targeting the company formerly known as Twitter (now X Corp); and MoPub, the mobile ad platform it used to own (before selling it to AppLovin at the start of last year), which is accused of “illegal trafficking” of millions of app users’ personal data.
While X no longer owns MoPub it was the owner and operator of the mobile adtech during the period the litigation targets — including several years when the EU’s General Data Protection Regulation (GDPR) was in application.
Yesterday we reported on a separate class action-style suit targeting Google’s adtech in the Netherlands that’s seeking compensation for alleged breaches of the bloc’s General Data Protection Regulation (GDPR).
More privacy suits are likely to follow in the Netherlands, especially, as litigation funders spot opportunities to cash in thanks to a new opt-out class action regime the country brought in when it implemented an EU directive on collective redress.
All these suits share the stated goal of not only obtaining compensation for consumers affected by the alleged privacy violations but forcing reform of privacy-hostile adtech business models which operate by tracking and profiling web users at vast scale.
And despite years of privacy complaints and a string of decisions and rulings Meta continues to operate services in the EU that track and profile web users for ad targeting by default, without asking permission.
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