Spotify launches hub for artists’ merch
www.theverge.com
The new landing page will recommend goods from users’ favorite artists.
  • AutoTL;DR@lemmings.worldBEnglish
    1·
    1 year ago

    This is the best summary I could come up with:

    Spotify introduced a new hub for artist merchandise on Monday that recommends goods like T-shirts, vinyl records, and this brass Lana Del Rey lighter for moody girls.

    It is the latest effort from Spotify to integrate merch purchasing into the app, which has been a priority for artists who distribute on the streaming service.

    Merch on Spotify isn’t new — the company launched a partnership with Shopify in 2021 and has been making small updates ever since to facilitate shopping.

    It is well known how little artists take home from their music streams, and selling merch is an easy, high-margin way to attempt to make up the difference.

    If Spotify wants to keep artists happy (or at least stop them from revolting), the company has to make merch part of the user experience.

    As of Monday morning, I am only able to access the hub through the link on the press release, as it does not show up on my app homepage or through search.

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