X pink Xtinct

This is the best summary I could come up with:

We noticed the icon actually went live in the app ahead of today’s official announcement, but the news was not broadcast to X users until this morning.

That perk continued with Musk’s revamp of the subscription product, which now has been rebranded X Premium and includes paid verification, the ability to edit posts, a lighter ad load, and increased visibility in search and replies, among other features.

The power of a celeb partnership could perhaps boost subscriber numbers, though it’s unclear how many of Hilton’s 16.6 million followers on X are actually big enough fans to pay for this perk — especially given that the pink icon is only offered for a 2-month period.

X has struggled to attract subscribers for its paid subscription, with one report earlier this year noting the service had made just $11 million on mobile in its first three months.

More recent data from a third-party analysis by researcher Travis Brown indicated X Premium gained around 94,000 net subscribers between July 1 and August 10, 2023.

Hilton’s deal with X comes after statements Musk has made about his plans for the company to move beyond being just a social network to also serve as a platform that embraces creators and allows them to monetize their fan bases.

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