This is the best summary I could come up with:

The social commerce market size in Africa is expected to continue growing as businesses and micro-entrepreneurs embrace digital media, driven by the rising usage of apps like WhatsApp, TikTok and Instagram.

It offers sellers the ability to manage orders, accept local payment methods like mobile money service M-Pesa, send notifications and group customers.

“We have brought to WhatsApp the ability to do the entire transaction from conversation, purchase, and payments to delivery,” Sukhiba co-founder and CEO Ananth Gudipati told TechCrunch.

The startup claims to have, so far, enabled WhatsApp commerce for over 30 companies, most of which are major manufacturers and distributors that serve close to 15,000 micro, small and medium-sized enterprises (MSMEs) including retailers.

Sukhiba has also built a number of tools to enable manufacturers to, for instance, group customers according to routes, which are then assigned to sales persons for tailored in-app support.

“We can power an entire CRM function through WhatsApp with routes, sales staff, view mapping, monitoring and all other features that manufacturers need,” said Gudipati noting that while they enable B2B commerce, companies such as Uncover are using it to sell to retail customers.

The original article contains 681 words, the summary contains 189 words. Saved 72%. I’m a bot and I’m open source!