The tool is paired with a product description and pricing information, along with a simplified checkout flow designed to streamline the purchasing process.
The rollout of AR Beauty ads — which comes as Google debuts virtual try-on tools for hair color and foundation in Search, including a tool that lets users virtually try foundation on themselves — reflects the tech and ad industry’s growing belief in AR as a powerful force for marketing.
Pokémon Go developer Niantic piloted AR ad experiences during the Cannes Lions festival in early spring.
Powered by FameBit, Google’s in-house branded content platform, viewers could virtually try on makeup while following along with YouTube creators to get tips and product reviews.
Google, for its part, said that its 2019 YouTube experiment with VR ads resulted in just under a third of viewers spending over 80 seconds trying on lipstick on average.
And the company claims that, after interacting with the virtual try-on tools on Google Search, shoppers are “measurably” more likely to spend time on a brand’s site, research a product or make a purchase.
The original article contains 528 words, the summary contains 179 words. Saved 66%. I’m a bot and I’m open source!
This is the best summary I could come up with:
The tool is paired with a product description and pricing information, along with a simplified checkout flow designed to streamline the purchasing process.
The rollout of AR Beauty ads — which comes as Google debuts virtual try-on tools for hair color and foundation in Search, including a tool that lets users virtually try foundation on themselves — reflects the tech and ad industry’s growing belief in AR as a powerful force for marketing.
Pokémon Go developer Niantic piloted AR ad experiences during the Cannes Lions festival in early spring.
Powered by FameBit, Google’s in-house branded content platform, viewers could virtually try on makeup while following along with YouTube creators to get tips and product reviews.
Google, for its part, said that its 2019 YouTube experiment with VR ads resulted in just under a third of viewers spending over 80 seconds trying on lipstick on average.
And the company claims that, after interacting with the virtual try-on tools on Google Search, shoppers are “measurably” more likely to spend time on a brand’s site, research a product or make a purchase.
The original article contains 528 words, the summary contains 179 words. Saved 66%. I’m a bot and I’m open source!