This is the best summary I could come up with:

This thinking is further supported by the Intergovernmental Panel on Climate Change (IPCC) reports and pundits who suggest that consumers can reduce 40% to 70% of projected 2050 emissions by shifting to locally grown food, avoiding flights, and choosing to walk or bike instead of driving cars.

We must focus instead on disruption and innovation in industry sectors with the greatest capacity to make progress on decarbonization.

Many consumers might pay a “green premium” for eco-friendly products like clothes or coffee, but businesses are far more price sensitive.

And that’s who these climate tech companies are selling to — legacy industries already seeing their margins squeezed by other factors like commodity pricing and supply chain costs.

Investment in carbon capture and storage (CCS) has more than doubled since 2022 to hit a record high of $6.4 billion, with most of the capital going into DAC.

One that got a lot of attention is building a direct air capture plant that will reduce 800 cars’ worth of emissions a year.

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