The decision brings an end to a decade-long attempt to enter the automotive space, which involved numerous pivots and thousands of workers.
  • malloc@lemmy.worldEnglish
    1·
    8 months ago

    I think if Steve was still CEO. Apple might have been able to push out a “disruptor”. But unfortunately Tim Cook took the reins and the program was essentially dead on arrival. The short EV hype brought it back from the dead but ultimately suffered the same fate.

    Tim Cook is better than most CEOs but he’s definitely not a Steve Jobs-type.

    • HollandJim@lemmy.world
      2·
      8 months ago

      I think Steve would have canned it earlier. The money is better spent in AI and with that training, then maybe autonomous driving might make sense.