• AutoTL;DR@lemmings.worldB
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    1 year ago

    This is the best summary I could come up with:


    Many people have mixed feelings over Twitter’s rebranding to X, in preparation for its transformation into owner Elon Musk’s vision of an “everything app.” But on the U.S. App Store, users have been venting their frustrations over the name change, leading to a surge in 1-star negative reviews, a new analysis shows.

    (50% is still not a great number and one that speaks to other user complaints about the numerous changes Twitter has made under Musk’s ownership.)

    The new 1-star reviews are in direct response to the rebrand, Sensor Tower notes, as users wrote how they’re upset with the new logo and name.

    In fact, Sensor Tower’s data indicates that X’s worldwide installs grew 20% week-over-week in the wake of the rebranding.

    Arguably, Twitter had not been a successful company under prior leadership, so there is some rationale behind giving the app a massive makeover and a new purpose.


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