Short-form video platform Triller filed to go public last week while your humble scribe was on vacation to visit family.
Sadly, while Triller is an interesting business, it may prove too small an offering to fully unlock the domestic IPO market for technology companies.
Triller’s IPO is also interesting because it provides some nuance on the social video boom and the costs of content.
However, because this company adopts a multi-part approach to its market and has made several acquisitions, any comparisons to its chief competitor TikTok will prove limiting.
Calling itself a “global, artificial intelligence powered technology platform,” the app sits between creators, brands and their respective audiences.
The company says it focuses on short-form video, “similar to TikTok, Instagram Reels, YouTube shorts” and other related services.
This is the best summary I could come up with:
Short-form video platform Triller filed to go public last week while your humble scribe was on vacation to visit family.
Sadly, while Triller is an interesting business, it may prove too small an offering to fully unlock the domestic IPO market for technology companies.
Triller’s IPO is also interesting because it provides some nuance on the social video boom and the costs of content.
However, because this company adopts a multi-part approach to its market and has made several acquisitions, any comparisons to its chief competitor TikTok will prove limiting.
Calling itself a “global, artificial intelligence powered technology platform,” the app sits between creators, brands and their respective audiences.
The company says it focuses on short-form video, “similar to TikTok, Instagram Reels, YouTube shorts” and other related services.
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