Netflix updated its “Thumbs Up” feature to allow subscribers using the mobile app to like or dislike shows/movies in the middle of watching them.
The latest update will likely motivate more subscribers to use the feature, which helps Netflix give more personalized recommendations based on what they’ve watched and liked.
“You might be so in the zone with a series you really love that you forget to go to its details page to give it a Double Thumbs Up,” a Netflix spokesperson told TechCrunch.
Beforehand, Netflix tried a five-star system, however, this only told the streaming service how well-liked a title was overall and didn’t represent an individual’s viewing habits.
According to Netflix, when the company initially tested out thumbs ratings, there was a 200% increase in activity.
Last year, the company introduced the Two Thumbs Up button to further help the streamer get better feedback from members.
This is the best summary I could come up with:
Netflix updated its “Thumbs Up” feature to allow subscribers using the mobile app to like or dislike shows/movies in the middle of watching them.
The latest update will likely motivate more subscribers to use the feature, which helps Netflix give more personalized recommendations based on what they’ve watched and liked.
“You might be so in the zone with a series you really love that you forget to go to its details page to give it a Double Thumbs Up,” a Netflix spokesperson told TechCrunch.
Beforehand, Netflix tried a five-star system, however, this only told the streaming service how well-liked a title was overall and didn’t represent an individual’s viewing habits.
According to Netflix, when the company initially tested out thumbs ratings, there was a 200% increase in activity.
Last year, the company introduced the Two Thumbs Up button to further help the streamer get better feedback from members.
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