• AutoTL;DR@lemmings.worldB
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    1 year ago

    This is the best summary I could come up with:


    X, the company formerly known as Twitter, has a new initiative aimed at luring smaller businesses to advertise on its platform.

    In its post, X touted that more than eight in ten active X customers were small to medium-sized businesses (SMBs) — the segment of the market where X is directing its new promotion.

    In a related FAQ, X says the ad credits will expire on Dec. 31 of the year they were issued and may be subject to a minimum spend.

    The announcement follows an interview that X CEO Linda Yaccarino recently did with CNBC where she broadly discussed X’s future plans.

    Surprisingly, Yaccarino claimed only a month later that X was “pretty close to breaking even,” crediting X’s API, data licensing and subscription businesses as aiding with that, alongside advertising as helping reach that goal.

    While ad credits are a common business practice, it’s clear that in X’s case, it’s more in need of a promotion to give brands a little push.


    The original article contains 396 words, the summary contains 164 words. Saved 59%. I’m a bot and I’m open source!

  • gravitas_deficiency@sh.itjust.works
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    1 year ago

    Ok I’m sorry but this is hilarious. Does Elon really think $250 is going to convince literally any customer that would move the needle at all on their revenue numbers is going to do anything in response to this offer except laugh?