X this week confirmed it's lifting its ban on paid political ads -- a move it committed to earlier this year, shortly after Elon Musk took over the social
X this week confirmed it’s lifting its ban on paid political ads — a move it committed to earlier this year, shortly after Elon Musk took over the social network previously known as Twitter.
The company had originally banned such ads back in 2019 under then-CEO Jack Dorsey’s management, claiming at the time that “political message reach should be earned, not bought.”
The company also says it will host a global advertising transparency center accessible to anyone who wants to review the political posts being promoted on X. Meta already offers a similar feature.
But X is loosening its grip on what can be said, it seems, noting that it plans to update this policy so it’s only tackling harmful content, like voter intimidation or deception, while not “censoring public debate.”
Plus, X says it will add publicly visible labels to any posts identified as potentially violating the Civic Integrity Policy, to allow X users to know when their reach has been restricted.
Musk had said in January it intended to expand political advertising after first relaxing its policy for cause-based ads in the U.S., like those that aimed to raise awareness about voter registration, for instance.
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This is the best summary I could come up with:
X this week confirmed it’s lifting its ban on paid political ads — a move it committed to earlier this year, shortly after Elon Musk took over the social network previously known as Twitter.
The company had originally banned such ads back in 2019 under then-CEO Jack Dorsey’s management, claiming at the time that “political message reach should be earned, not bought.”
The company also says it will host a global advertising transparency center accessible to anyone who wants to review the political posts being promoted on X. Meta already offers a similar feature.
But X is loosening its grip on what can be said, it seems, noting that it plans to update this policy so it’s only tackling harmful content, like voter intimidation or deception, while not “censoring public debate.”
Plus, X says it will add publicly visible labels to any posts identified as potentially violating the Civic Integrity Policy, to allow X users to know when their reach has been restricted.
Musk had said in January it intended to expand political advertising after first relaxing its policy for cause-based ads in the U.S., like those that aimed to raise awareness about voter registration, for instance.
The original article contains 598 words, the summary contains 197 words. Saved 67%. I’m a bot and I’m open source!