Google is putting short videos on Play Store to aid app discovery | TechCrunch
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Google has introduced an original video series called "The Play Report" to let people discover new apps, and it will show up in the Play Store
  • AutoTL;DR@lemmings.worldBEnglish
    1·
    11 months ago

    This is the best summary I could come up with:

    If you think almost every app has some form of vertical video, add one more unexpected one to the list— Google Play Store.

    The company said it will start showing these videos on the Play Store home page to select users in the U.S. Other users can watch these videos on Google Play’s YouTube, Facebook, and Instagram accounts.

    It’s not clear if Google will expand the short video support on Play Store to other creators or developers beyond this program.

    Google also didn’t mention if the apps featured are picked by the company or the creators themselves.

    In July, during its Q3 2023 earnings call, the company said more than 2 billion logged-in monthly users are watching Shorts.

    The Play Store is another surface for Google to utilize the short video format to aid app discovery.

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