With the Magic Leap 2, the startup went all in on enterprise — a far safer and more lucrative bet than the fickle world of gaming.
Still, the Magic Leap 1 has continued to operate — good news for those who shelled $2,300 for the device when it finally arrived in the summer of 2018.
From my conversation with the company, it’s safe to say Magic Leap has no short-term ambitions to return to the consumer market.
Maybe someday scale will bring the price down to a manageable level and enough developers will be entrenched in the ecosystem to offer something meaningful.
This is also a relatively rare instance where Apple entering the category doesn’t suck the air out of the room for smaller competitors.
I will be discussing Magic Leap’s journey with CEO Peggy Johnson as part of the Disrupt Hardware Stage, later this month.
The original article contains 465 words, the summary contains 146 words. Saved 69%. I’m a bot and I’m open source!
This is the best summary I could come up with:
With the Magic Leap 2, the startup went all in on enterprise — a far safer and more lucrative bet than the fickle world of gaming.
Still, the Magic Leap 1 has continued to operate — good news for those who shelled $2,300 for the device when it finally arrived in the summer of 2018.
From my conversation with the company, it’s safe to say Magic Leap has no short-term ambitions to return to the consumer market.
Maybe someday scale will bring the price down to a manageable level and enough developers will be entrenched in the ecosystem to offer something meaningful.
This is also a relatively rare instance where Apple entering the category doesn’t suck the air out of the room for smaller competitors.
I will be discussing Magic Leap’s journey with CEO Peggy Johnson as part of the Disrupt Hardware Stage, later this month.
The original article contains 465 words, the summary contains 146 words. Saved 69%. I’m a bot and I’m open source!